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Table of Contents for Stand Up and Speak Out for Libraries: An Advocacy Action Kit for Library Staff, Trustees, and Friends
Contents
I: Introduction to Library Advocacy
1. What is advocacy anyway?
10 pro-library arguments
Who me, an advocate?
Tips for success
Everyone has a role to play
Trustees
Friends of Libraries
Staff
Other important advocates
Telling your story
Sample scenario
Building relationships
2. Mount an advocacy campaign
Get organized
Develop an action plan
The action plan
3. Make your case
Define the message
Target your audiences
Message Worksheet
Identify communication strategies
Designate spokespeople
In case of controversy
Telling our story
II. Reach out
1. . . . to legislators
Tips for success
Framing the message
Ways to communicate
Winning champions for libraries
On Capitol Hill
Rules for effective communication
Forms of address
Pocket checklists
Issues
2. . . . to decision-makers
Tips for success
3. . . . to the public
Presentations to groups
If you are the speaker
Special events/promotions
Rallies
Petitions
Publicatons
Word of mouth
Form a Friends group
4. . . . to the media
Tips for success
Media strategies
If you are the spokesperson
Tips for success
Staying in control
Answering hard questions
In front of the microphone
ALA Calendar of Library Promotions
5. Library Advocate's Checklist