Contents
I: Introduction to Library Advocacy
1. What is advocacy anyway?
- 10 pro-library arguments
- Who me, an advocate?
- Tips for success
- Everyone has a role to play
- Telling your story
- Sample scenario
- Building relationships
2. Mount an advocacy campaign
3. Make your case
- Define the message
- Target your audiences
- Message Worksheet
- Identify communication strategies
- Designate spokespeople
- In case of controversy
- Telling our story
1. . . . to legislators
- Tips for success
- Framing the message
- Ways to communicate
- Winning champions for libraries
- On Capitol Hill
- Pocket checklists
- Issues
2. . . . to decision-makers
3. . . . to the public
- Presentations to groups
- If you are the speaker
- Special events/promotions
- Rallies
- Petitions
- Publicatons
- Word of mouth
- Form a Friends group